{"id":4400,"date":"2021-10-12T15:51:09","date_gmt":"2021-10-12T15:51:09","guid":{"rendered":"http:\/\/dummy.xtemos.com\/woodmart2\/elementor\/?page_id=4400"},"modified":"2026-05-28T10:13:42","modified_gmt":"2026-05-28T02:13:42","slug":"about-us","status":"publish","type":"page","link":"https:\/\/sifirbir.cn\/es\/about-us\/","title":{"rendered":"Sobre nosotros"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4400\" class=\"elementor elementor-4400\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-sbaboutc1 e-con-full e-flex e-con e-parent\" data-id=\"sbaboutc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-sbabouthtml elementor-widget elementor-widget-html\" data-id=\"sbabouthtml\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.sb-about{max-width:1040px;margin:0 auto;padding:0 20px;color:#3a3a3a;}\n.sb-about .sb-hero{text-align:center;padding:64px 0 28px;border-bottom:1px solid #ececec;}\n.sb-about .sb-hero .sb-eyebrow{font-size:13px;letter-spacing:.22em;text-transform:uppercase;color:#8c8c8c;}\n.sb-about .sb-hero h1{font-size:46px;line-height:1.08;letter-spacing:-.02em;color:#111;margin:14px 0 10px;font-weight:700;}\n.sb-about .sb-hero p{font-size:18px;color:#555;margin:0;}\n.sb-about section{padding:46px 0;border-bottom:1px solid #ececec;}\n.sb-about h2{font-size:14px;letter-spacing:.16em;text-transform:uppercase;color:#111;font-weight:600;margin:0 0 6px;}\n.sb-about h2 + .sb-h{font-size:26px;line-height:1.25;letter-spacing:-.01em;color:#111;font-weight:600;margin:0 0 18px;}\n.sb-about p{font-size:16px;line-height:1.8;margin:0 0 14px;}\n.sb-about .sb-timeline{display:flex;gap:24px;flex-wrap:wrap;margin-top:22px;}\n.sb-about .sb-timeline div{flex:1;min-width:200px;border-top:2px solid #111;padding-top:12px;}\n.sb-about .sb-timeline b{display:block;font-size:22px;color:#111;}\n.sb-about .sb-zeros{list-style:none;padding:0;margin:18px 0 0;}\n.sb-about .sb-zeros li{padding:16px 0;border-top:1px solid #ececec;font-size:16px;line-height:1.7;}\n.sb-about .sb-zeros li strong{display:block;color:#111;letter-spacing:.01em;}\n.sb-about .sb-clients{color:#8c8c8c;font-size:15px;margin-top:18px;}\n.sb-about .sb-cta{text-align:center;border-bottom:none;}\n.sb-about .sb-cta a{display:inline-block;margin:6px;padding:14px 30px;text-decoration:none;font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;border:1px solid #111;border-radius:2px;transition:.25s;}\n.sb-about .sb-cta a.sb-solid{background:#111;color:#fff;}\n.sb-about .sb-cta a.sb-solid:hover{background:#fff;color:#111;}\n.sb-about .sb-cta a.sb-ghost{color:#111;}\n.sb-about .sb-cta a.sb-ghost:hover{background:#111;color:#fff;}\n@media(max-width:768px){.sb-about .sb-hero h1{font-size:34px;}.sb-about section{padding:36px 0;}.sb-about h2 + .sb-h{font-size:22px;}}\n<\/style>\n<div class=\"sb-about\">\n  <div class=\"sb-hero\">\n    <div class=\"sb-eyebrow\">SIFIRbir \u2014 s\u0131f\u0131r bir, Turkish for \"zero, one\"<\/div>\n    <h1>Zero impact.<br>A new beginning for denim.<\/h1>\n    <p>Beautiful denim, made like the planet is watching.<\/p>\n  <\/div>\n\n  <section>\n    <h2>Who we are<\/h2>\n    <div class=\"sb-h\">An eco-denim brand born inside a wash-innovation lab.<\/div>\n    <p>Since 2008, SIFIRbir has helped the world's denim brands and mills make jeans with a fraction of the water, energy, and chemistry. Today we make our own denim the same way \u2014 pairing authentic, lived-in character with a process built to approach zero environmental impact.<\/p>\n  <\/section>\n\n  <section>\n    <h2>Our story<\/h2>\n    <div class=\"sb-h\">A cup of water for a pair of jeans.<\/div>\n    <p>Our founder, Ercin G\u00f6r\u00fcr, has spent over 23 years in denim, obsessed with a single idea: making a pair of jeans with no more than a cup of water. Together with co-founder Cherry Chan Gorur, he grew SIFIRbir from a workshop in Istanbul into a dedicated eco-innovation base in China \u2014 and a movement to rewrite how denim is born.<\/p>\n    <div class=\"sb-timeline\">\n      <div><b>2008<\/b>Istanbul \u2014 founded<\/div>\n      <div><b>2014<\/b>China \u2014 eco-innovation base<\/div>\n      <div><b>2022<\/b>Shiqi, Zhongshan \u2014 today<\/div>\n    <\/div>\n    <p class=\"sb-clients\">Over 23 years our team has partnered with brands and mills including Diesel, Levi's, Tommy Hilfiger, Massimo Dutti, Inditex, ISKO and Orta.<\/p>\n  <\/section>\n\n  <section>\n    <h2>How we make denim differently<\/h2>\n    <div class=\"sb-h\">Digital Laundry 5.0<\/div>\n    <p>We replaced the dirtiest steps of traditional denim with clean technology \u2014 WISER WASH, laser finishing, ozone and water-recycling washing \u2014 and score every garment for its real environmental impact (EIM). Less water. Less energy. No substances of concern. Same denim you love to wear.<\/p>\n  <\/section>\n\n  <section>\n    <h2>Our Zeros<\/h2>\n    <div class=\"sb-h\">Five zeros. Five new definitions.<\/div>\n    <ul class=\"sb-zeros\">\n      <li><strong>Cero emisiones<\/strong>Every drop of water matters \u2014 closed-loop recycling, no wastewater discharge.<\/li>\n      <li><strong>Uso cero de productos qu\u00edmicos<\/strong>True skin-friendliness, achieved without harmful chemistry.<\/li>\n      <li><strong>Cero consumo de vapor<\/strong>We drop conventional steam processes so energy isn't wasted.<\/li>\n      <li><strong>Zero Hand-Craftsmanship<\/strong>Laser and automation replace manual hand-sanding \u2014 safer, and precise.<\/li>\n      <li><strong>Zero-Pollution Manufacturing<\/strong>The sum of it all: zero-pollution production, proven with data \u2014 not a slogan.<\/li>\n    <\/ul>\n    <p style=\"margin-top:16px;font-size:15px;color:#8c8c8c;\">Every wash is also graded against our Washing Standard (Tier 1\u20133).<\/p>\n  <\/section>\n\n  <section>\n    <h2>What we believe<\/h2>\n    <div class=\"sb-h\">Business as a force for good.<\/div>\n    <p>People and planet come first. We're fashionistas and technocrats, optimists and rebels \u2014 here to prove that \"Made in China\" can mean smart, clean, and proud.<\/p>\n  <\/section>\n\n  <section class=\"sb-cta\">\n    <a class=\"sb-solid\" href=\"\/es\/shop\/\">Shop the collection<\/a>\n    <a class=\"sb-ghost\" href=\"\/es\/manifesto\/\">Read our manifesto<\/a>\n    <a class=\"sb-ghost\" href=\"\/es\/contact-us\/\">Contacta con nosotros<\/a>\n  <\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SIFIRbir innovation D.C. The strategy, finance, and integration hub What a traditional factory does: Only production. No long\u2011term vision. What<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4400","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sifirbir.cn\/es\/wp-json\/wp\/v2\/pages\/4400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sifirbir.cn\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sifirbir.cn\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sifirbir.cn\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sifirbir.cn\/es\/wp-json\/wp\/v2\/comments?post=4400"}],"version-history":[{"count":87,"href":"https:\/\/sifirbir.cn\/es\/wp-json\/wp\/v2\/pages\/4400\/revisions"}],"predecessor-version":[{"id":30317,"href":"https:\/\/sifirbir.cn\/es\/wp-json\/wp\/v2\/pages\/4400\/revisions\/30317"}],"wp:attachment":[{"href":"https:\/\/sifirbir.cn\/es\/wp-json\/wp\/v2\/media?parent=4400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}